Case Studies

By Tim Castle — Negotiation Expert for the AI Age, Ranked in the Global Gurus Worlds Top 10 Negotiation Professionals 2026 How do you get lucky in sales? You create your own luck by consistently planting seeds, acting with urgency, expanding your network through value, putting yourself in high-opportunity rooms, and maintaining a resourceful, resilient mindset. Luck is rarely random — it is the byproduct of disciplined commercial behavior. Top performers don’t wait for opport

Sales books for 2026 The LinkedIn Edge - Jeb Blount Jeb is the founder of Sales Gravy, a global sales training powerhouse, and the bestselling author of more than 15 books, including the classic Fanatical Prospecting , which has transformed how thousands of sales professionals approach pipeline building. Now he's back with a new book, The LinkedIn Edge, and w hat I love about Jeb is that he doesn’t just talk theory—he teaches strategies that work in the real world. From maste

Tim Castle in action Here are my Top Tips to Follow Up With a Prospect Without Being Annoying. Every email must have only one request and one desired outcome. E.g. I want to meet you. Cut the jargon. Keep emails simple and easy to understand, people are time poor, especially important influential people. You have about 5 seconds to get your point across. Cut the waffle. Get to the point - if you make convoluted requests or make it difficult to understand what you want - yo